Case Study

Cakes by Mrs F – Luxury Wedding Cakes

The Brief

Back in March 2019 Sarah the Owner and master baker of Cakes by Mrs F asked Woof Designs to create her a beautiful new website.  She felt her existing website didn’t reflect her personality or brand quality.

We met and talked cake (one of my favourite subjects!) to figure out Sarah’s main objective and and vision for her cakey business going forward.  Sarah wanted a website that was simple, clean and easy to use.  It had to display lots of images of her work by various wedding photographers across the industry.

The website had to give her clients lots of ideas and connect with her social media.  She really wanted it to work hard for her, in other words she wanted her clients to be able to send emails directly to her from the website itself.

Another request was that all the industry awards that she has won over the years had to be displayed.  Listings also needed to be present giving clients another way to find her.

Cakes by Mrs F - Wedding Cakes - Images by various wedding photographers

What we did

Provided additional photography of Sarah's gorgeous cakes

Created a visual website framework to show Sarah

Designed the website to be mobile responsive

Worked with Sarah to understand her business vision

Created a wedding suppliers list with external links

Took care of the project from start to finish

Optimised the website with strong SEO content

Addressed all the tekkie bits

Case Study - Tails of Success | Logo
Sarah Forward

Sarah Forward

Owner/Wedding Cake Designer

This review was my very first when I started Woof Designs.  I was and still am proud to have received these kind words.

After reopening my little cake company last year I was advised that my website was letting me down. Anyone can/will sell you a website but Sally from Woof Designs is unique.  Sally really got to know me and my business and made the whole planning process easy. She listened to what I wanted and produced a beautiful website that not only showcases my work but shows my personality.

The new website looks great and I’m delighted with it